Evergreen

BMW DesignworksKorea Design AwardSpark Design Award

Everyday grinning, together in green.

A public service connecting people with the Seed Vault to support seed preservation.

Team Project

  • 4 Members (2 Graphic · 2 ID Designers)

Role

  • 50% Graphic · 100% Package · 100% UI

Period

  • Oct 2022 — Dec 2023

Achievements

  • BMW Designworks Collaboration
  • 2023 Korea Design Award
  • 2023 Spark Design Award
Evergreen plant conservation mobility and brand introduction
Plant extinction, biodiversity loss, and the environmental challenge
Connecting the public with the Seed Vault
Everyday grinning, together in green: the Evergreen promise
Evergreen identity, typography, colors, and graphic system
Seed donation and plant conservation user interface
Capsule packaging and seed donation certificate
Evergreen campaign and advertising applications
Evergreen closing brand mark