I'm Jihye Choi, a multidisciplinary designer with experience collaborating with global companies and recognition from multiple international design awards.
I combine data-driven insights with creative thinking to define brand identities and deliver cohesive visual experiences across systems, media, packaging, apps, and websites.
A leading design platform company in South Korea, operating MiriCanvas for digital design templates and BizHows for print design templates.
Led a team of 20 freelance designers, directing the creation of locally relevant templates tailored to Korean and global user needs, market trends, and seasonal demand.
Oversaw the production of 600+ templates monthly across digital and print formats, reaching 20,000+ unique users per month.
Leveraged AI-powered design tools to accelerate content production and create high-quality graphic assets and diverse design templates.
Analyzed template performance and user behavior to identify content opportunities and drive data-informed creative direction and production priorities.
Collaborated with the strategy team on CentralSquare’s rebranding, developing the creative look and feel.
Designed and expanded brand touchpoints and created a logo aligned with the new direction.
Produced social media content and video assets for BIS.
Contributed to the SellersDorsey naming and logo renewal project, designing the refreshed logo.
Mar 2021 — Feb 2022 1 year · South Korea
DAMKKI Co-Founder & Brand Designer
Planned and executed container delivery services, selected and supported by government programs.
Operated beta services at City Hall, collected user feedback, and implemented improvements.
Led creative direction for logo, poster, and package design to establish brand identity.
Built a business model in collaboration with a planner and partnered with developers to launch websites.
Education /
Mar 2019 — Feb 2026
Hongik University
Bachelor of Arts · Visual Communication Design South Korea · GPA 4.04 / 4.5
Aug 2023 — Jun 2024
California State University, Long Beach
Study Abroad · Graphic Design California, USA · 26 credits
Projects /
Oct — Nov 2023 Oct — Nov 2022 4 months total
BMW Designworks
Designed future mobility concepts, including Evergreen, a delivery vehicle for plant conservation, and [WAIND], a family-oriented self-driving vehicle.
Jun — Oct 2023 5 months
LG H&H
Created a cosmetic beauty tray and packaging for active seniors, integrating NFC technology for personalized skincare.
Jun — Aug 2022 3 months
CJ CheilJedang
Redefined bibigo’s global identity through a redesigned website and packaging with stronger Korean elements.
Jun — Aug 2023 3 months
Hankook Tire
Designed WARP, a gamified car wash brand that transforms car washing into an interactive family experience.
